Dear Visionary,

This letter is an apology to those of you who have been told success online is easy.  

That if you just follow a “simple system” or “download this template” you can “cut, copy and paste” your way to success and freedom.

And if you don’t get results this way, it’s your fault because you didn’t do it right.

I know some of you have spent frustrating amounts of time and money to hear these teachings over and over again, and you still don’t have a thriving business using the tools of the internet.

It’s not your fault. You didn’t do anything wrong.

It is however your responsibility to trust your intuition more.

Because you are the one who knows how to reach your people with your message.

With the world the way it is these days, your specific brand of leadership and vision is not only desired, it’s needed.

It’s your time to step up, serve deeper, love more, lead more, give more, have more, and thrive.

Together let’s unlearn some of the things we’ve been taught that just don’t work, and begin to craft your authentic voice and message that is so desperately  needed in today’s online market.

Dispelling the Myth of “Overnight Success.”

I have worked for 3 multi-million dollar coaching companies in the last 5 years. I have designed launches, run advertising campaigns, run affiliate launches, and done just about everything you can think of in this industry other than the tech stuff.

I’ve seen what works and what does not.

I have seen hundreds of successful women become overnight success stories, but what I’ve also seen is their struggles. Their pain. Their frustration. Their giving up. Feeling like a failure. Going back to the job. Feeling humiliated. Feeling ashamed. Living off of and maxing out credit cards because “this time is going to be the time.” 

And I’ve been there to witness so many beautiful breakthroughs when people push through that and get fiercely committed, put in the work and finally figure out what works for THEIR AUDIENCE and THEIR MESSAGE.


Overnight success happens, but it happens over hundreds or thousands of nights. A journey of a thousand miles starts with a step. People show you the finish line, but they seldom share the journey.

Share your journey. Somebody needs to hear it. And it is often in sharing the messier parts we would rather keep hidden that we start to breakthrough into results.

You’ve Been Sold Systems and Templates When Who You Are is an Individual and What You Need is Customization

Gurus have told you over and over again, follow this system or template all the way to the magic land of smoke and mirrors where your bank account flows and overflows and you don’t have to do anything at all.

While there is something wrong with this story, there is nothing wrong with systems. Systems help us organize our minds and creative process around a specific structure, and the human brain craves structure.

However, if a system or template can’t be customized to your needs in a given moment, and the specific desires, motivations and needs of your audience, then that system has failed you.

My philosophy after designing multiple successful online marketing campaigns is that “Yes, let’s stick with what has always worked in marketing, but let’s adjust it where it needs adjusting for this particular audience.”


This is not achieved by being taught WHAT to think, but instead HOW to think strategically about marketing, which is why too much emphasis on systems and templates are damaging to long term relationship building and business development.

And that’s not what I want for you! I want you thriving and flourishing online.

You’ve Been Taught to Sell Results… Sell This Instead

I once interviewed 20 women who had invested $20,000 – $40,000 into a coaching program on WHY they bought.

They all told me some version of this… “I bought because I related to her story.”

They bought a story. Not even one of them bought the results they were promised through the coaching program. This is literally what they told me. They would have bought anything this woman was selling because they wanted to be a part of her story.


I am obsessed with what works universally in marketing. I have discovered that storytelling is the most impactful, effective and lucrative skill you can have as a coach or entrepreneur.

As someone who has been involved with multiple 6 and 7 figure campaigns here is what I can tell you. 

People buy two things:

1. Stories they want to be a part of.

2. Movements they want to be a part of.

If you are selling results (because that’s what you’ve been told time and time again to do) you are not only selling yourself short, you are selling your audience short. They are more than results and so are you.

Deep transformation comes from stories and movements.

And lucky you, you have both inside you.

You were born to lead, serve, thrive and love.

I am sorry you have been misled.

Let’s shake it off and bring your vision, mission and movement to life. Impact the people you are meant to. Generate the income you are meant to.

Live and love fully, and thrive deeply, like you are meant to.

Love & Vision,



If you resonate with anything said here, I invite you to continue the conversation here. It’s a small committed group of visionary women online coming together through Facebook to share ideas and support each other. It’s not spamland and it’s not a pitchfest. I think you’ll love it. And I know we’ll love you.