Creating an Origin Story for an Eco Conscious Laundry Company
A few years back a serial entrepreneur named Ryan asked me to write an origin story for his zero waste laundry company. We talked about his business kickassery, which he had a lot of. But it wasn’t making me feel anything, so I knew we had to look somewhere else for...
How Much is Too Much? Vulnerability, Story & Marketing That Works
A few weeks ago I had the privilege to help business leaders share their story at my good friend Jeffrey Van Dyk’s “The Courageous Messenger” event in LA. Now if you’ve ever been to a Jeffrey event… you know that the tears pour out! Even though he’s led teams at...
My Greatest Marketing Strategy Revealed (What Hollywood, Nike and Apple All Know)
I am going to reveal the greatest of my secrets so you can skyrocket your success today (if that’s what you want!). I don’t study marketing from “the gurus.” I study depth psychologists like Joseph Campbell and Carl Jung because their work is about how people share...
Why Your Personal Story Matters Most in Your Marketing
When I first started online, I was writing blog posts for $4 each. I had quit my management job with benefits, sick time, a steady paycheck and all that good stuff... I was starry eyed and certain that if "Mike the YouTube guy" and "Brandy the PPC whiz" could do it, I...
About Kylie
An “Accidental Digital Marketer” With A Lifelong Obsession With Story…